To have a strong impact, your brand needs to appeal to the right people. You also need to stand apart from the competition. At the beginning of every project we run a discovery session to create a road map for your company moving forward. This will help you narrow down your most important goals. The discovery session is very collaborative - we want to learn everything we can about your business before we start designing.
Now that we have set clear goals, we conduct market research. This includes finding out what customers are looking for, how your brand can stand apart from competitors and creating style scapes. Style scapes are targeted mood boards that suggest potential design directions for your new visual identity. We discuss what our research has found and how we want to incorporate this in to your new brand.
Based on our discovery session and research, we create multiple concepts for your brand. We look at everything from brand voice to logo design and how your brand will work with your marketing strategy. In this meeting, you will see examples of what the designs will look like in different applications and we discuss which concepts is the best fit for you.
We now have the concept for your brand clear. In this next step we can make iterations to the original concept to make sure they are just right before we move forward. If you would like to test multiple concepts against each other or test variants of a design, we can set up testing with potential customers to help you make a decision.
Once you are happy with all the branding choices, we put together a brand guide to make it easy to implement the brand. We also create all the original files and send you an easy to use kit with all your brand assets so you can launch your new brand. A big part of branding is building awareness and brand recognition over time. We are here after the brand is created and can help you with marketing assets, website design and other ways for you to connect with your audience.
Have a project in mind? That’s really exciting! Let us know a little bit more about your idea and we will get back to you as soon as we can.
Personal fit is just as important as the actual work. We are a design duo driven by social and environmental sustainability and timeless design.
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Bertil Waldens Gata 1, 70215, Örebro Sweden