Sit back and see your new brand grow.

Building a new brand has a lot of moving parts, luckily we have done this before.

With our clear 5 step branding process, you will discover new opportunities you never thought of, be a part of the process and end up with a brand you can’t wait to share.

No surprises, just great collaboration.

Malin and Jeremy having a conversation in a bright office

Exciting results, a very calm process

〰️

Exciting results, a very calm process 〰️

packaging design for SleepyBear showing the front and back of the packaging
plant happiness graphic with custom illustrations of peas in light purple on dark teal background
mockup of social media post designs showing inclusive photography and positive messaging for unhide
business cards with organic shapes and duck egg coloured background

Do you wish you had more answers?

If you feel a bit lost knowing how to describe your product, figuring out your social media strategy or how to stand out from the noise, you are not alone.

We love a plan and clear answers. That is why we base all our designs on strategy. You know your business, we know how to understand what resonates with your people and how to communicate this most effectively.

That is why collaboration is our main focus.

The steps

  • At the beginning of every project we run a discovery session to create a road map for your company moving forward. This will help you narrow down your most important goals. The discovery session is very collaborative - we want to learn everything we can about your business before we start designing.

  • Based on our discovery, we look at competitors, your ideal customers and trends. We then curate multiple directions and put together mood boards. We review the directions together and you pick the direction that best suits you. This will now be the jumping off point for the design concepts we custom make for your brand.

  • Based on our discovery session and mood boards, we create multiple concepts for your brand. We look at everything from brand voice to logo design and how your brand will work with your marketing strategy. In this meeting, you will see examples of what the designs will look like in different applications and we discuss which concept is the best fit for you.

  • We now have the concept for your brand clear. In this next step we can make iterations to the original concept to make sure it is just right before we move forward. We put together a brand guide to make it easy to implement the brand. We also create all the original files and send you an easy to use kit with all your brand assets so you can launch your new brand.

  • A big part of branding is building awareness and brand recognition over time. We are here after the brand is created and can help you with marketing assets, website design and other ways for you to connect with your audience.

hand drawing logo designs in notebook with design books

You probably have a lot of questions, let’s answer them together

  • Our branding projects typically take between 6-8 weeks. If we are also including packaging design or website design the timeline can get longer depending on the complexity.

  • We currently have two options for creating your brand with us. Brand Builder is perfect when you need a well thought out visual identity that helps you launch your business or bring it to a level you feel really proud of. Our Brand Builder package is $2250.

    If you are a more established business and are looking to create a more in depth visual system and strategy including templates and assets for social media, our Brand Booster package is perfect for you. It has a budget of $5500.

    All projects are invoiced in two stages, 50% at the beginning and 50% at the end of the project.

  • Our Brand Builder comes with:

    • Brand discovery to help you create a strong visual strategy

    • Logo design (multiple versions)

    • Visual identity (colours, fonts, photo style)

    • Brand guide

    • Neatly organised brand kit with all your files

    Our Brand Booster includes everything from the Brand Builder plus :

    • In-depth brand strategy and positioning

    • Layout design

    • Brand pattern

    • Social media templates

    We can also offer packaging design and website design as add-ons to any project.

  • Yes! We create a detailed brand guide, give you neatly organised folders with all your brand files and are here to support you. We can answer your questions and even design templates and specific assets like Instagram highlights and banners to make implementation a breeze.

  • Malin (half of Futureform) got her bachelor of Honours degree in Ecological Research and sustainability before co-founding Futureform. In our almost 10 years of working with ethically minded people, we have kept learning. We can understand the unique challenges and opportunities of being a mission driven brand.

  • Yes! We offer a 20% discount to charities.