Giving fashion a new life
Remode is a local collective of makers who use second hand materials to create new and exciting fashion. They not only produce wonderful products, they are also a social enterprise giving back to the community through education and opportunities for personal growth.
Sustainable fashion that give people a sense of belonging. The makers all have different backgrounds which the new brand helps celebrate.
One of the key challenges Remode were facing was showing that upcycled can be both innovative and high quality. Their brand needs to be attractive both to new makers, the community and the more high end customers.
Each new product is named after a maker, highlighting their personal story and creating a connection between customers and Remode Collective.
Remode Collective now has a unified brand that can be used online, in print and on their products. This helps create brand awareness and excitement around the brand.
A key goal of the project was to make sure the logo is simple yet iconic to allow it to be painted, embroidered and stamped on new pieces.
We wanted the community to really feel ownership of the brand. Therefore, we created a logo that is easy to take apart, create patterns from and even embroider. By using a few bright shades paired with classic colours, the brand feels exciting and more high end.