Branding | strategy
Giving fashion a new life

Remode is a local collective of makers who use second hand materials to create new and exciting fashion. They not only produce wonderful products, they are also a social enterprise giving back to the community through education and opportunities for personal growth.

The brand idea

Sustainable fashion that give people a sense of belonging. The makers all have different backgrounds which the new brand helps celebrate.

remode collective logo
fashion branding

Appealing to a new type of customer

One of the key challenges Remode were facing was showing that upcycled can be both innovative and high quality. Their brand needs to be attractive both to new makers, the community and the more high end customers.

The Impact

Proud ownership

Each new product is named after a maker, highlighting their personal story and creating a connection between customers and Remode Collective.

A unified message

Remode Collective now has a unified brand that can be used online, in print and on their products. This helps create brand awareness and excitement around the brand.

A flexible logo

A key goal of the project was to make sure the logo is simple yet iconic to allow it to be painted, embroidered and stamped on new pieces.

sustainable fashion

Encouraging creation

We wanted the community to really feel ownership of the brand. Therefore, we created a logo that is easy to take apart, create patterns from and even embroider. By using a few bright shades paired with classic colours, the brand feels exciting and more high end.

label design

"They are approachable, reliable and knowledgeable. It was a real pleasure to work with them and we would highly recommend them as designers and project partners."

Chiara Puppi, Remode Collective

remode collective logo design
brand guidelines
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Bertil Waldens Gata 1, 70215, Örebro Sweden

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