Sitrus
Giving the every-day a home made twist
BRANDING | WEB DESIGN | PACKAGING
Challenge
In this personal project, we created a full visual identity, packaging and illustrations for a cookie brand. The idea was to craft that feeling of getting home-baking right in your kitchen without actually needing to spend the time of making the goodies from scratch.
The focus on ingredients and creative serving suggestions makes the brand feel fun and engaging.
Solution
The visual identity is focused on walking the fine line between a modern and more nostalgic look. We achieved this by creating a more paired back and modern word mark and complimenting it with sweet illustrations, gingham patterns and sweet photography capturing the small moments.
Process
We documented the full process of creating this brand as part of our branding series. Every step is a fine balance to make sure we achieve the cosy and transporting feeling we are after.
Impact
A website for the curious
Full of recipes and creative ways to turn any day into a party, Sitrus has a great organic base to grow their audience from.
Packaging that makes you smile
Little surprising elements and custom illustrations makes the packaging a delight. Combined with the delicious product photography, you truly see yourself taking a big bite!
A flexible logo
To add more flexibility to the visual identity, the logo variations and badges help create a dynamic and easy to use system.
Ready for a brand you feel proud to share?
Get in touch and let us know a little bit about your project!