Branding is more than clever logos and fancy fonts. It’s the DNA of your business.
From the first ‘hello’, your brand sets you apart from the competition, attracting new customers and inspiring love and loyalty in the ones you already serve. Done right, your brand strategy is a blueprint for business growth.
After creating brand identities for many happy clients, we know what really works. Every project includes our ‘brand builders’, to put the foundations in place for a solid brand. If you’ve got something bigger in mind, you can also choose from our menu of ‘brand boosters’, to take your brand to the next level.
A massive THANK YOU for the amazing work you’ve done with Frida.
Quality, creativity, professionalism, and people skills always on point. As usual, exceeding expectations.
Thank you so much!
— Mariela Albornoz, fridaGet in touch
To have a strong impact, your brand needs to appeal to the right people. You also need to stand apart from the competition. At the beginning of every project we run a discovery session to create a road map for your company moving forward. This will help you narrow down your most important goals. The discovery session is very collaborative - we want to learn everything we can about your business before we start designing.
A stylescape is like a more advanced mood board. Based on our discovery, we look at competitors, your ideal customers and trends. We then curate multiple directions and put together styescapes. We review the directions together and you pick the direction that best suits you. This will now be the jumping off point for the design concepts we custom make for your brand.
Based on our discovery session and stylescapes, we create multiple concepts for your brand. We look at everything from brand voice to logo design and how your brand will work with your marketing strategy. In this meeting, you will see examples of what the designs will look like in different applications and we discuss which concepts is the best fit for you.
We now have the concept for your brand clear. In this next step we can make iterations to the original concept to make sure they are just right before we move forward. If you would like to test multiple concepts against each other or test variants of a design, we can set up testing with potential customers to help you make a decision.
Once you are happy with all the branding choices, we put together a brand guide to make it easy to implement the brand. We also create all the original files and send you an easy to use kit with all your brand assets so you can launch your new brand. A big part of branding is building awareness and brand recognition over time. We are here after the brand is created and can help you with marketing assets, website design and other ways for you to connect with your audience.
Have a project in mind? That’s really exciting! Let us know a little bit more about your idea and we will get back to you as soon as we can.
Personal fit is just as important as the actual work. We are a design duo driven by social and environmental sustainability and timeless design.
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Bertil Waldens Gata 1, 70215, Örebro Sweden