Copyright Futureform AB 2024
Bertil Waldens Gata 1, 70215, Örebro Sweden
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Movement for all bodies
Challenge
Petra started the company after having a full transformation herself - from working in a law office and being in constant pain, to becoming a digital nomad teacher others about mobility and joint health. Petra wanted a brand that felt celebratory of the people who she teaches, mostly women 50+. Since social media and courses are a core part of their business, they needed designs that felt easy to use and that create a sense of excitement.
Solution
Movement is not just part of the Petra Fisher company name, it is also the through line of everything they do. Our research showed that their audience found traditional fitness marketing alienating. Instead, they wanted to see people who look like them do activities like gardening, spending time with family and hiking. The bright yellow accent works to bring that sense of movement and the carefully selected photos give a sense of adventure and comfort.
Process
We started by creating the core brand based around movement. From the ligatures in the logo to the swirls that bring direction and a more dynamic impression. once we had the brand style established, we worked with the team to create the core website, sales pages, social media templates and materials for their courses. We also provide ongoing support day to day.
Very few brands speak directly to women 50+, especially in a respectful and empowering way. The feedback on the brand has been outstanding.
Since Petra's team offer a lot of different courses, free content and written advice, it was important that the website redesign helped create learning paths.
As a digital brand, Petra's team need to create a lot of assets each week. The templates and ongoing support has made this process much smoother.
Copyright Futureform AB 2024
Bertil Waldens Gata 1, 70215, Örebro Sweden