Social Foodies

Marketing for plant based food brands.

BRANDING | ILLUSTRATION

Challenge

Social Foodies is a marketing agency who help plant based food brands grow their business. As demand is growing, new and ethical brands need to stand apart from greenwashing, Social Foodies need a brand that shows them as a partner.

Solution

Since the founder of Social Fodies plays such a central role in connecting with the customers, we wanted to make sure their knowledge of healthy food and South American heritage was reflected in the brand. We used vegan food festivals as a core inspiration.

Our Process

Social Foodies is a vibrant company full of personality and inspired by different cultures and the food it promotes. Our idea - combining the atmosphere of a healthy food festival with a marketing agency.

Impact

More clarity

With the new logo and tagline, Social Foodies clearly show their niche and now appeal to the right customers.

A memorable personality

The illustrations makes the brand flexible and creates a memorable personality that builds brand awareness.

Confidence

The Owner of Social Foodies now feels confident in their brand and excited to start promoting their new niche and services.

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